Content Audit
Services
Find out what's working, what's wasting crawl budget, and what needs refreshing — so every page on your site earns its place in Google.
Stop Publishing Into the Void.
Start Making Every Page Count.
Most small businesses keep adding blog posts and pages without ever checking whether the existing ones still pull their weight. Over time, thin content, duplicate pages, and outdated articles pile up — confusing Google and diluting your authority.
A content audit gives you an honest, page-by-page look at what's actually performing, what's cannibalizing your own keywords, and where the gaps are. The result? A clear action plan that turns a bloated site into a lean, ranking machine.
- Identify thin and duplicate content that's dragging your rankings down
- Discover content gaps your competitors are already ranking for
- Know exactly which pages to update, merge, or remove
- Stop wasting crawl budget on pages that will never rank
How We Handle
Content Audits
A content audit is part of every package — because you can't build a strategy without knowing what's already working. Here's what we look at.
Full Content Inventory
We catalog every page, post, and landing page on your site — with traffic, rankings, word count, and engagement data for each.
Performance Scoring
Each piece of content gets scored against key metrics — organic traffic, keyword rankings, bounce rate, and conversions — so you can see what's actually working.
Thin & Duplicate Detection
We flag thin pages, near-duplicate content, and keyword cannibalization issues that confuse search engines and split your ranking power.
Content Pruning Plan
A clear list of pages to remove, redirect, or consolidate — freeing up crawl budget and focusing Google's attention on your strongest content.
Refresh & Update Roadmap
For pages worth saving, we provide specific recommendations — new keywords to target, sections to expand, and outdated information to replace.
Content Gap Analysis
We identify high-value topics and keywords your competitors rank for that you haven't covered yet — so you know exactly what to create next.
Honest Assessments, Not Vanity Metrics
Some agencies pad their audits with hundreds of pages of data dumps that look impressive but tell you nothing useful. We do the opposite. Every recommendation comes with a plain-English explanation and a priority tag so you know what to tackle first.
Because we work exclusively with small businesses and e-commerce stores, we understand that your time and budget are limited. Our content audits focus on the changes that will genuinely move the needle — not busywork designed to justify a retainer.
"We don't just hand you a spreadsheet and wish you luck. We give you a clear action plan — and we're here to help you execute it."
How Your Content Audit Works
A straightforward, five-step process — from inventory to action plan.
Content Inventory & Data Pull
We crawl your entire site and pull performance data from Google Analytics and Search Console — traffic, rankings, engagement, and indexation status for every URL.
Page-by-Page Scoring
Every piece of content is scored and categorized: high-performing, underperforming, thin, duplicate, or outdated. No page slips through the cracks.
Gap & Cannibalization Analysis
We identify keyword cannibalization issues where your own pages compete against each other, plus content gaps where competitors rank and you don't.
Action Tagging
Every URL gets a clear action: keep as-is, update and optimize, merge with another page, redirect, or remove entirely. No guesswork involved.
Prioritized Roadmap & Walkthrough
You receive a prioritized action plan with the highest-impact changes first — plus a walkthrough call so you understand exactly what to do and why.
Choose Your
SEO Package
Every package includes a content audit as part of a complete SEO strategy. Pick the plan that fits your growth goals.
- $350/month
- Technical SEO audit
- Website structure recommendations
- Technical fix recommendations
- Keyword research & intent mapping
- On-page optimization recommendations
- Schema markup recommendations
- Internal linking recommendations
- Competitor analysis
- Google Business Profile audit
- Citation building
- GBP post calendar
- 2 blog content briefs / month
- 2 landing page content briefs / month
- Email support
- $700/month
- Technical SEO audit
- Website structure recommendations
- Technical fixes — implemented for you
- Keyword research & intent mapping
- On-page optimization — implemented for you
- Schema markup — implemented for you
- Internal linking — implemented for you
- Competitor analysis
- Google Business Profile audit
- Citation building
- GBP post calendar
- 4 SEO blog articles / month (written for you)
- 3 landing page content / month (written for you)
- 1 high-quality, niche-relevant backlink / month
- One-time AI visibility check
- Monthly strategy call + email support
- $1,200/month
- Technical SEO audit
- Website structure recommendations
- Technical fixes — implemented for you
- Keyword research & intent mapping
- On-page optimization — implemented for you
- Schema markup — implemented for you
- Internal linking — implemented for you
- Competitor analysis
- Google Business Profile audit
- Citation building
- GBP post calendar
- 6 SEO blog articles / month (written for you)
- 5 landing page content / month (written for you)
- 2 high-quality, niche-relevant backlinks / month
- CRO recommendations on 3 money pages / month
- AI visibility check every 6 months
- Monthly strategy call + priority email support
Common Questions About
Content Audits
What exactly is a content audit?
A content audit is a systematic review of every page and post on your website. We evaluate each piece of content for performance (traffic, rankings, engagement), quality (depth, accuracy, relevance), and SEO health (keyword targeting, duplication, thin content). The result is a clear action plan telling you what to keep, update, merge, or remove.
How long does a content audit take?
It depends on the size of your site. For most small business and e-commerce sites (under 500 pages), we complete the audit within 1–2 weeks. Larger sites may take a bit longer. Either way, we'll give you a clear timeline before we start.
Will you delete pages from my site?
Not without your approval. We'll recommend which pages should be removed, redirected, or consolidated — but you always have final say. We'll walk you through the reasoning behind every recommendation so you can make informed decisions.
What's the difference between a content audit and an SEO audit?
An SEO audit covers the full picture — technical health, site structure, backlinks, and content. A content audit zooms in specifically on your pages and posts: what's performing, what's thin or duplicate, what's outdated, and where the gaps are. Both are included in our monthly plans.
How often should I do a content audit?
We recommend a full content audit at least once a year, with lighter quarterly reviews to catch outdated information and new content gaps. As part of our ongoing plans, we continuously monitor content performance so nothing falls through the cracks.
What if most of my content needs to be rewritten?
That's more common than you'd think — and it's not a bad thing. It means there's a big opportunity to improve. We'll prioritize which pages to update first based on potential traffic impact, and our monthly plans include content optimization and new blog articles to help you work through the list.
What Our Clients Say
Real reviews from real business owners we've helped grow.
"I'm very impressed with the amount of details that were provided, the extra steps for me to take — thank you so much. I'm very happy with the work Aiza provided."
"Aiza Leano was a joy to work with. She made it easy to understand the steps she was taking to improve my site's SEO and kept me informed throughout the job."
"As a complete beginner in SEO, I was only too happy to let an expert tackle my Shopify site's problems. She created a plan, implemented it on time, and provided a clear outline."
Ready to Find Out What Your Content Is Really Doing?
Get a free, no-pressure content review and find out which package is the right fit to start improving your content performance.