Plan Content That
Actually Ranks & Converts
Stop publishing random blog posts and hoping for the best. We build data-driven content strategies that align every piece of content with what your audience is searching for — so every article, page, and post works toward real business growth.
Random Content Gets Random Results.
Strategy Gets Growth.
Publishing content without a strategy is like throwing darts blindfolded. You might hit something occasionally, but most of your effort goes to waste. A content strategy gives every piece of content a clear purpose — targeting specific keywords, answering real questions your audience is asking, and guiding visitors toward becoming customers.
Google rewards websites that demonstrate topical authority — meaning sites that cover a subject thoroughly and systematically. A proper content strategy builds that authority by organizing your content into topic clusters, filling gaps in your coverage, and creating a logical structure that both search engines and users can follow.
This is also how you build the Experience, Expertise, Authoritativeness, and Trustworthiness signals (Google's E-E-A-T framework) that both Google and AI answer engines like ChatGPT, Perplexity, and Google AI Overviews use to decide which sources to trust, rank, and cite.
- Businesses with a content strategy are 313% more likely to report successful results from their marketing
- Topic clusters can increase organic traffic by up to 40% by building topical authority
- Strategically planned content converts 6x more than content published without a plan
- An editorial calendar eliminates guesswork and ensures consistent publishing that search engines reward
How We Handle
Content Strategy
Content strategy isn't an add-on — it's built into every package. Here's what goes into planning your content for growth.
Editorial Calendar & Publishing Plan
We build a month-by-month editorial calendar with specific topics, target keywords, content formats, and publishing dates — so you always know what to create next and when.
Audience & Intent Research
We identify your ideal audience segments, the questions they ask at each stage of their journey, and the search intent behind every query — so your content meets them where they are.
Topic Cluster & Pillar Page Mapping
We organize your content into strategic topic clusters with pillar pages and supporting articles — building the topical authority Google needs to see before it ranks you higher.
Content Gap Analysis
We audit your existing content and compare it against competitors to identify high-value topics you haven't covered yet — revealing the quickest opportunities for new organic traffic.
Content Briefs & Guidelines
Every planned piece of content comes with a detailed brief — including target keyword, search intent, outline, competitor benchmarks, and word count guidance — ready for creation.
Performance Tracking & Iteration
We monitor how your content performs, track keyword rankings and organic traffic, and refine the strategy quarterly — so your content plan evolves as your business grows.
Content Strategy That's Built
for Small Business Reality
Big agencies build content strategies designed for big budgets — 20 articles a month, expensive video production, and complex funnels you don't have time to manage. We take a different approach. Every strategy we build is realistic, prioritized, and designed for businesses with limited time and resources.
We focus on the content that will move the needle fastest for your specific business. That means identifying the topics where you can build authority quickly, targeting keywords with real commercial intent, and creating a plan you can actually execute — whether that's one article a month or five.
"We don't build content strategies that gather dust in a Google Drive. We build plans that are realistic, actionable, and directly tied to your business goals."
How We Build Your
Content Strategy
A structured, five-step process that turns your business goals into a clear, executable content roadmap.
Business Goals & Audience Discovery
We start by understanding your business, your target customers, and what success looks like. This shapes every decision — from the topics we prioritize to the content formats we recommend.
Content Audit & Gap Analysis
We review everything you've already published, assess what's performing and what isn't, and compare your coverage against competitors to identify the biggest gaps and opportunities.
Topic Clustering & Pillar Planning
We group your target keywords into topic clusters, define pillar pages for each core theme, and map out the supporting content needed to build genuine topical authority in your niche.
Editorial Calendar Creation
We build a detailed publishing calendar with specific titles, target keywords, content formats, internal linking plans, and a realistic schedule tailored to your capacity and resources.
Execution, Tracking & Refinement
We create the content, monitor performance through keyword rankings and traffic data, and refine the strategy each quarter — ensuring your content plan stays aligned with what's working.
Choose Your
SEO Package
Every package includes content strategy as part of a complete SEO approach. Pick the plan that fits your growth goals.
- $350/month
- Technical SEO audit
- Website structure recommendations
- Technical fix recommendations
- Keyword research & intent mapping
- On-page optimization recommendations
- Schema markup recommendations
- Internal linking recommendations
- Competitor analysis
- Google Business Profile audit
- Citation building
- GBP post calendar
- 2 blog content briefs / month
- 2 landing page content briefs / month
- Email support
- $700/month
- Technical SEO audit
- Website structure recommendations
- Technical fixes — implemented for you
- Keyword research & intent mapping
- On-page optimization — implemented for you
- Schema markup — implemented for you
- Internal linking — implemented for you
- Competitor analysis
- Google Business Profile audit
- Citation building
- GBP post calendar
- 4 SEO blog articles / month (written for you)
- 3 landing page content / month (written for you)
- 1 high-quality, niche-relevant backlink / month
- One-time AI visibility check
- Monthly strategy call + email support
- $1,200/month
- Technical SEO audit
- Website structure recommendations
- Technical fixes — implemented for you
- Keyword research & intent mapping
- On-page optimization — implemented for you
- Schema markup — implemented for you
- Internal linking — implemented for you
- Competitor analysis
- Google Business Profile audit
- Citation building
- GBP post calendar
- 6 SEO blog articles / month (written for you)
- 5 landing page content / month (written for you)
- 2 high-quality, niche-relevant backlinks / month
- CRO recommendations on 3 money pages / month
- AI visibility check every 6 months
- Monthly strategy call + priority email support
Common Questions About
Content Strategy
What is a content strategy and why do I need one?
A content strategy is a plan that defines what content to create, who it's for, what keywords to target, and when to publish it. Without one, you're publishing randomly and hoping something sticks. With a strategy, every piece of content has a clear purpose — targeting specific search queries, building topical authority, and guiding visitors toward becoming customers.
What's the difference between a content strategy and just writing blog posts?
Writing blog posts without a strategy is like building a house without blueprints. A content strategy ensures every article is part of a bigger picture — organized into topic clusters, targeting researched keywords, filling genuine content gaps, and linked together to build authority. Random blog posts might get occasional traffic. Strategic content builds compounding organic growth.
What are topic clusters and pillar pages?
A pillar page is a comprehensive page covering a broad topic (like 'SEO for E-commerce'). Topic clusters are the supporting articles that cover specific subtopics in depth (like 'product page SEO' or 'e-commerce keyword research'). They all link to each other, signalling to Google that your site is an authority on that subject. This structure is one of the most effective ways to build organic visibility.
How long does it take to see results from a content strategy?
Content marketing is a long-term investment. Most businesses start seeing meaningful organic traffic growth within 3–6 months of consistent, strategic publishing. However, individual articles can start ranking within weeks if they target lower-competition keywords. The key is consistency — the compounding effect of regular, well-planned content is what drives lasting results.
Do you also write the content, or just plan it?
Both. Our monthly SEO plans include content creation — from blog articles to page optimizations. We build the strategy, write the content briefs, create the articles, optimize them for SEO, and publish them on your site. You get the planning and the execution in one package, so nothing sits in a document gathering dust.
How often is the content strategy updated?
We review and refine your content strategy quarterly based on performance data — what's ranking, what's driving traffic, and what needs adjusting. Search trends shift, competitors publish new content, and your business evolves. Our ongoing plans include continuous monitoring and strategic pivots to keep your content roadmap aligned with reality.
What Our Clients Say
Real reviews from real business owners we've helped grow.
"I'm very impressed with the amount of details that were provided, the extra steps for me to take — thank you so much. I'm very happy with the work Aiza provided."
"Aiza Leano was a joy to work with. She made it easy to understand the steps she was taking to improve my site's SEO and kept me informed throughout the job."
"As a complete beginner in SEO, I was only too happy to let an expert tackle my Shopify site's problems. She created a plan, implemented it on time, and provided a clear outline."
Ready to Stop Guessing
& Start Growing?
Book a free consultation. We'll review your current content, identify the biggest opportunities, and help you pick the right package.