Find the Keywords That
Drive Real Traffic
Stop guessing what your customers are searching for. We uncover the exact keywords your audience uses, map them to your pages, and build a strategy that brings the right visitors to your site.
Every Page Needs a Purpose.
Keywords Give It One.
Without keyword research, you're creating content in the dark. You might write a beautiful blog post or product description, but if nobody is searching for those terms, it won't drive a single visitor. Keyword research tells you exactly what your potential customers are typing into Google — so you can meet them there.
The right keywords connect your business with people who are already looking for what you offer. It's not about chasing high-volume vanity terms — it's about finding the specific, intent-driven phrases that lead to clicks, inquiries, and sales.
- 90.63% of pages get zero organic traffic because they target the wrong keywords
- Long-tail keywords make up over 70% of all search queries
- Pages targeting specific intent keywords convert 2–3x higher than generic terms
- Competitor keyword gaps reveal untapped opportunities you're missing right now
How We Handle
Keyword Research
Keyword research is a core part of every SEO package. Here's what that looks like behind the scenes.
Seed Keyword Discovery
We identify your core topics and seed terms, then expand them into hundreds of real keyword opportunities using professional SEO tools and search data.
Search Volume & Difficulty Analysis
Every keyword is evaluated for monthly search volume, ranking difficulty, and cost-per-click value — so you know exactly which terms are worth targeting.
Search Intent Classification
We categorize every keyword by intent — informational, commercial, transactional, or navigational — so your content matches what searchers actually want.
Competitor Keyword Gap Analysis
We analyze what your competitors rank for that you don't, uncovering high-value keyword opportunities they've already validated for you.
Keyword-to-Page Mapping
Each target keyword is mapped to a specific page on your site — existing or planned — eliminating cannibalization and ensuring every page has a clear SEO purpose.
Prioritized Action Plan
You receive a clear, prioritized spreadsheet of target keywords organized by topic cluster, difficulty, and business impact — ready to guide your content and SEO strategy.
Keyword Research That Goes
Beyond a Spreadsheet
Most agencies hand you a list of keywords and call it done. We go further — analyzing search intent, mapping keywords to pages, identifying content gaps, and building a strategy that connects your entire site to what your customers are searching for.
We focus on keywords that actually make sense for your business. That means prioritizing terms you can realistically rank for, with the intent that leads to conversions — not just traffic for the sake of traffic.
"We don't chase vanity keywords with impossible competition. We find the terms where your business can realistically win — and build a roadmap to get you there."
How We Uncover Your
Best Keyword Opportunities
A structured, five-step process that turns raw search data into a clear keyword strategy you can act on immediately.
Business & Audience Discovery
We start by understanding your business, your ideal customers, and your goals. This shapes everything — from the seed topics we explore to how we prioritize the final keyword list.
Keyword Expansion & Data Collection
Using professional SEO tools, we expand your seed topics into hundreds of keyword candidates — pulling search volume, difficulty scores, trends, and SERP features for each one.
Competitor Gap Analysis
We analyze your top competitors to find keywords they rank for that you don't. These validated opportunities often represent the fastest path to new organic traffic.
Intent Analysis & Clustering
Every keyword is classified by search intent and grouped into topical clusters. This ensures your content strategy is structured, logical, and aligned with how Google understands your niche.
Mapping & Strategy Delivery
We map each keyword to a specific page on your site, flag content gaps, and deliver a prioritized action plan — so you know exactly what to optimize, create, and target first.
Choose Your
SEO Package
Every package includes in-depth keyword research as part of a complete SEO strategy. Pick the plan that fits your growth goals.
- $350/month
- Technical SEO audit
- Website structure recommendations
- Technical fix recommendations
- Keyword research & intent mapping
- On-page optimization recommendations
- Schema markup recommendations
- Internal linking recommendations
- Competitor analysis
- Google Business Profile audit
- Citation building
- GBP post calendar
- 2 blog content briefs / month
- 2 landing page content briefs / month
- Email support
- $700/month
- Technical SEO audit
- Website structure recommendations
- Technical fixes — implemented for you
- Keyword research & intent mapping
- On-page optimization — implemented for you
- Schema markup — implemented for you
- Internal linking — implemented for you
- Competitor analysis
- Google Business Profile audit
- Citation building
- GBP post calendar
- 4 SEO blog articles / month (written for you)
- 3 landing page content / month (written for you)
- 1 high-quality, niche-relevant backlink / month
- One-time AI visibility check
- Monthly strategy call + email support
- $1,200/month
- Technical SEO audit
- Website structure recommendations
- Technical fixes — implemented for you
- Keyword research & intent mapping
- On-page optimization — implemented for you
- Schema markup — implemented for you
- Internal linking — implemented for you
- Competitor analysis
- Google Business Profile audit
- Citation building
- GBP post calendar
- 6 SEO blog articles / month (written for you)
- 5 landing page content / month (written for you)
- 2 high-quality, niche-relevant backlinks / month
- CRO recommendations on 3 money pages / month
- AI visibility check every 6 months
- Monthly strategy call + priority email support
Common Questions About
Keyword Research
What is keyword research and why does it matter for SEO?
Keyword research is the process of finding the exact words and phrases people type into search engines when looking for products, services, or information like yours. It matters because without it, you're optimizing your site blindly — targeting terms nobody searches for or competing for keywords you'll never rank for. Good keyword research is the foundation of every successful SEO strategy.
How many keywords will I receive?
It depends on your niche and the scope of your site, but most clients receive between 100–300 prioritized keyword opportunities, organized by topic cluster, search intent, and difficulty. Quality matters more than quantity — every keyword we deliver is one you can realistically target and benefit from.
How do you choose which keywords to target?
We balance three factors: search volume (how many people search for it), keyword difficulty (how hard it is to rank), and business relevance (how likely a searcher is to become your customer). We prioritize terms with clear commercial or informational intent that match your products, services, and audience.
What's the difference between short-tail and long-tail keywords?
Short-tail keywords are broad, high-volume terms like 'running shoes' — they're competitive and hard to rank for. Long-tail keywords are more specific phrases like 'best running shoes for flat feet women' — they have lower volume but much higher conversion rates. We target a strategic mix of both to balance traffic potential with ranking opportunity.
How often should keyword research be updated?
We recommend a comprehensive keyword refresh every 6–12 months, with ongoing monitoring in between. Search trends shift, new competitors appear, and your business evolves. Our monthly plans include continuous keyword tracking and quarterly reviews to ensure your strategy stays current.
Will you also implement the keywords on my site?
Yes — keyword research is just the starting point. As part of our monthly SEO plans, we map keywords to pages, optimize your on-page content, create new content targeting priority terms, and track your rankings over time. You get the research and the execution in one package.
What Our Clients Say
Real reviews from real business owners we've helped grow.
"I'm very impressed with the amount of details that were provided, the extra steps for me to take — thank you so much. I'm very happy with the work Aiza provided."
"Aiza Leano was a joy to work with. She made it easy to understand the steps she was taking to improve my site's SEO and kept me informed throughout the job."
"As a complete beginner in SEO, I was only too happy to let an expert tackle my Shopify site's problems. She created a plan, implemented it on time, and provided a clear outline."
Ready to Target the
Right Keywords?
Book a free consultation. We'll review your current keyword landscape and help you find the right package to start ranking for the terms that matter.